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Hudson’s Hamburgers

Hudson’s Hamburgers is 114 years old and they’re still serving burgers and pies on Main Street in Coeur d’Alene, Idaho.


Most days the line is out the door.


How did Hudson's earn their success?


Start with a great story (five generations of Hudsons).


Make a superior product (the food is truly amazing).


Combine two dissimilar offers (burgers + pies).


Eliminate complexity (no tables or booths to wipe down means all employees can stay behind the counter at all times).


Create scarcity (tiny shop, 10 seats).


Be consistent until your customers do the advertising for you.