Hi, I'm Eric
I'm a product designer and a growth marketer. My passions are product design, startup growth, aviation, winning, and helping others win. Connect with me on
If you're new to this site, start here. It's a quick list of what I'm doing and who I am.
Books I've Read
Here are books I've read recently, along with a two-sentence review of each.
Improv Rule No. 1: Yes, And
The first rule of improv will turn you into a more interesting person.
Zero to One Book Notes
Detailed book notes on Zero to One by Peter Thiel
Good Design Seems More Usable
Apparent vs. Inherent Usability, and why good interface aesthetics matter
Gen Z: The Honest Generation
Compared to Millennials, Gen Z see the world through less-tinted glasses
Ditch Your 3-Year Plan
Invest on a seven-year time horizon, and you'll kill the competition.
UX/UI Design: the Bedrock Principles
Design better products by understanding these 10 rules of interface design
McDonald's, Politics and the Rush to the Middle
Hotelling's Law: why fast food restaurants are built next to each other, and political extremists are always disappointed.
Condoms and Other Risk Mitigation Strategies
Dealing with asymmetrical risk in life and business
The Monopoly Illusion
Monopolies are exceptional, but they can be hard to see
The 10 Commandments of Webflow
Make better sites, faster, with this method.
N-acetyl-L-cysteine: Buy Some (not advice)
NAC helps prevent hangovers, depression, and heart disease...and now it's getting banned.
Pilot Review: Pilatus PC-12NG
If you win the lottery, buy a Pilatus PC-12. Here's why you won't regret it.
26 Best Figma Plugins (2021 list)
Use these 26 Figma plugins to do more work, better.
Pilot Review: Phenom 300
The Phenom 300 is a fun airplane to fly
Tape Your Mouth Shut at Night
Taping your mouth shut at night is the easiest way to boost your overall health.
How to Get Un-Depressed
I use this flowchart to prevent "fake" depression
In Defense of In-Person
I just flew 5,300 miles to have one in-person meeting, and it was worth it.
Documentaries You Must Watch
These 8 documentaries will change the way you think.
How to Hire Well on Upwork (The Right Way)
I've spent many thousands on Upwork. Learn from my mistakes.
Interfaces: Advanced Easing
An exploration of different easing profiles in interface design
Artificial Constraints in Business and Art
Create artificial constraints to do great work
Unbundling All The Way Down
An essay on bundling and unbundling in business
The Unofficial Way to Land a Gulfstream G280
Or, how to hack an airplane landing by using physics
Figure Out What Truly Matters
The rule about staying on your assigned altitude? Break that rule by 400 feet and you might get your license taken away.
Travis Boersma and the Dutch Bros Vibe
Travis Boersma is the coolest CEO in America.
How to Start a Brand in 24 Hours
Start testing your brand idea in 5 hours and less than $1000 using this strategy.
The Most Productive Desk Setup Ever
This desk setup is overbuilt, but it's how I get massive amounts of work done quickly.
How To Have a Breakthrough
The grandfather of commercial spaceflight is retired in a secluded cabin on a lake in Northern Idaho. And he's mastered the art of the breakthrough.
Blue Ocean Strategy, But For Personal Brands
Using the Blue Ocean Strategy for your personal brand might give you the insight you need to grow your audience quicker than you thought.
Favorite Destinations List (Updated Frequently)
As a pilot I've flown 0.5 million miles and stayed at some dope locations. Here are my favorite lesser-known places.
List: My Software Stack
Here's software that I've found that makes my life 10X easier/more productive. Business software included.
Life Hacks (Updated List)
I use these every day to save time and energy. This is a growing list.
Products I 100% Recommend (List)
Here's a list of products that I use (often daily) for a healthier/sexier/wealthier life. Zero affiliate links, just products that I love.
Hudson’s Hamburgers is 114 years old and they’re still serving burgers and pies on Main Street in Coeur d’Alene, Idaho.
The Ultimate Calendar Scheduling Workflow
SavvyCal + TextExpander = you save time and give your clients a better experience.
Early Twenties: Do This
Before you move to a big city, move abroad for 6 months. More focus, less cost.
Sacred Institutions That Don't Deserve To Be Sacred
The financial industry is just one of several industries that needs a hard reset.
Last Mover Advantage
First mover is a strategy... to become the last mover.
How to Become a Pilot
Some mistakes to avoid if you want to become a pilot
Billion-Dollar Diner: Waffle House
Waffle House does a billion dollars in revenue by getting their priorities right
What Do You Think You Deserve?
Turns out if you believe you deserve good things, good things happen...